# repmusic — Master Brand Reference

> One-stop reference for Claude Design: social media assets, graphics, copy, and branding for Robin Phillips & repmusic.

> **IMPORTANT FOR CLAUDE DESIGN:** The GitHub Pages site hosting this repo (`s7612f.github.io/robin-phillips-repmusic`) is an **internal asset tool only** — its layout and design are NOT part of the repmusic brand. Do not reference or replicate it. The actual repmusic brand and websites are at **repmusic.co.uk** and **robinphillips.co.uk** — use the content in `website-reference/` for accurate brand context.

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## Identity

| Field | Value |
|---|---|
| Brand name | **repmusic** (always lowercase) |
| Full name | Robin Phillips & repmusic |
| Legal entity | repmusic Ltd |
| Tagline | *"The highest quality live music performances, specialising in jazz, swing and pop"* |
| Location | London & Cambridge, UK |
| Website | https://www.repmusic.co.uk |
| Artist site | https://robinphillips.co.uk |

---

## The Person

**Robin Phillips** — singer, pianist, composer, arranger, bandleader, presenter, educator, producer.

- Bandleader of **Pinstripe Suit** (London speakeasy swing residency, 10+ years)
- Radio presenter: *"The Jazz Show With Robin Phillips"* (100+ hours broadcast)
- Music instructor: voice, piano, jazz harmony, music tech
- Session musician, film/library composer
- Cambridge-based boutique recording studio owner
- Latest album: **"Return From The Source"** — first originals album in 25+ years, born from a 2019 Harley Davidson pilgrimage through the Mississippi Delta and New Orleans

---

## Social Media Handles

| Platform | Handle | URL |
|---|---|---|
| Instagram | @planetrepmusic | https://www.instagram.com/planetrepmusic/ |
| Facebook | @PlanetRepmusic | https://www.facebook.com/PlanetRepmusic/ |
| TikTok | @planetrepmusic | — |
| X / Twitter | @PlanetRepmusic / @repmusicltd | — |
| YouTube | repmusic | https://www.youtube.com/channel/UC5AyZ643h13bw3tAx5vQOxg |
| SoundCloud | repmusicltd | https://soundcloud.com/repmusicltd |
| LinkedIn | Robin Phillips | https://www.linkedin.com/in/robinphillipsjazz/ |

---

## Colours

Extracted from website and brand materials. Use these as the palette for all designed assets.

| Role | Colour | Hex (approx) |
|---|---|---|
| Primary / logo | Navy blue | `#1a2744` |
| Accent / warm | Gold / amber | `#c9a84c` |
| Background light | Off-white / cream | `#f5f0e8` |
| Background dark | Deep charcoal | `#1c1c1c` |
| Text body | Near-black | `#222222` |

> **Note:** Confirm exact hex values from the live site CSS before final production. The website uses atmospheric, dimly-lit performance photography — all designed assets should feel cinematic and warm, not corporate or flat.

---

## Typography (Website Style)

- **Headings:** Elegant serif or art-deco-leaning display font (period jazz aesthetic)
- **Body:** Clean, readable sans-serif
- **Tone of type:** Sophisticated, warm — not flashy. Think supper-club menu, not concert poster.

For social assets, favour:
- Uppercase or small-caps for short labels/tags
- Script or handwritten accents for personality
- High contrast text on dark photography

---

## Logo

- Wordmark: **repmusic** (lowercase, navy blue)
- Primary imagery accompaniment: atmospheric concert/performance photography
- Logo source files: *(add to `/assets/logo/` when obtained)*

---

## Brand Voice & Tone

**Personality:** Sophisticated, warm, witty, passionate. Knows its music inside out. Never pompous.

**Speaks to:** Event planners, wedding couples, jazz fans, venue bookers, festival organisers, music lovers aged 30–65.

**Tone on social:** Conversational but polished. Behind-the-scenes warmth. Celebrates the musicians as much as the music.

**Avoid:** Generic "hire us for your event" energy. Corporate stiffness. Over-edited, over-filtered imagery.

---

## Content Pillars (Social Media)

Use these categories to plan all social content:

1. **Performance** — gig photos, clips, stage moments, upcoming shows
2. **Music / Release** — album *Return From The Source*, tracks, streaming links, reviews
3. **Behind the Scenes** — rehearsals, studio sessions, road trips, the Pinstripe Suit band
4. **Story / Heritage** — Robin's journey, the Mississippi trip, jazz history, artist profiles
5. **Engagement** — requests, polls, fan moments, TripAdvisor reviews
6. **Offers / Bookings** — upcoming availability, seasonal pushes (weddings, Christmas, festivals)

---

## Key Projects & Acts

| Act | Description |
|---|---|
| **Robin Phillips solo** | Jazz club, festival, intimate venue performances |
| **Pinstripe Suit** | London speakeasy swing band, 10+ years residency |
| **Cambridge Piano Bar** | Regular residency |
| **Kir Royal** | ft. vocalist Kirsty Jarvis & Robin Phillips |
| **Female vocalist collective** | Curated top vocalists for events |
| **Harry Connick Jr tribute** | Robin Phillips Sings & Plays |

---

## Album: *Return From The Source*

- **Status:** Out now, streaming available
- **10 original tracks**
- **Mixed by:** Sam Inglis (Sound On Sound Editor)
- **Mastered by:** Tim Debden at Fluid Mastering
- **Featured musicians:** Damian Nueva (Cuban bassist), Billy Kilson (drums), Leroy Jones (trumpet), James Martin & Dan Ostreicher (saxophones), Soul Sanctuary Gospel Choir, string quartet
- **Backstory:** Conceived from a 2019 Harley Davidson road trip through Mississippi Delta and New Orleans; composed during COVID lockdown from notebook kept on the trip
- **Documentary:** *"Back To The Source"* (award-winning)
- **Press quote:** *"a heartfelt and reflective album, blending history with personal expression"* — Fame Magazine

---

## Bookings

| Market | Contact |
|---|---|
| International | Peter Conway Management |
| UK | Contact form at repmusic.co.uk |

---

## Awards / Credentials

- TripAdvisor Certificate of Excellence 2019
- Cambridge Jazz Festival involvement
- Musa Art Exhibition (October 2025, tied to album tracks)

---

## Asset Folder Structure

```
/assets
  /logo           ← logo files (svg, png, variants)
  /photos         ← performance & pranding photography
  /album          ← Return From The Source artwork, promo images
  /social         ← ready-to-post graphics by platform
    /instagram
    /facebook
    /tiktok
    /youtube-thumbnails
  /press          ← EPKs, press photos, bios
/templates        ← Claude Design prompt templates
/copy             ← caption banks, bio variants, hashtag sets
```

---

## Hashtag Bank

```
#repmusic #planetrepmusic #robinphillips
#jazzuk #swingband #livemusic #jazzlondon #jazzcambridge
#pinstripesuit #speakeasy #jazzpianist #jazzsinger
#returnfromthesource #jazzalbum #newjazz
#weddingmusic #eventmusic #jazzband #londonjazz
#jazzlife #jazzlovers #liveperformance #swingjazz
#mississippijazz #neworleansjazz #jazzhistory
```

---

## Claude Design Prompt Starters

These prompts are ready to paste into Claude Design for quick asset creation:

### Instagram Post (Performance)
> Create an Instagram post graphic for @planetrepmusic. Dark, cinematic aesthetic — navy and gold palette. Feature: [PHOTO]. Text overlay: [CAPTION]. Bottom-left: repmusic wordmark in cream. Size: 1080×1080px.

### Instagram Story
> Instagram Story for @planetrepmusic. 1080×1920px. Dark background, gold accent line. Large headline: "[HEADLINE]". Sub: "[DATE/VENUE]". Bottom CTA: "Link in bio". Navy/gold/cream palette.

### YouTube Thumbnail
> YouTube thumbnail for repmusic. 1280×720px. Dark performance photo background. Bold gold headline text: "[VIDEO TITLE]". Robin Phillips name tag bottom-left. High contrast, cinematic.

### Facebook Event Cover
> Facebook event cover for repmusic. 1200×628px. Atmospheric jazz venue photo. Text: "[EVENT NAME]" large, "[DATE] | [VENUE]" smaller, "repmusic.co.uk" footer. Navy/gold colour scheme.

### Press / EPK Bio (Short — 50 words)
> Robin Phillips is a London & Cambridge-based singer, pianist, bandleader and producer. As the founder of repmusic, he delivers the highest quality jazz, swing and pop — live, recorded, and broadcast. His debut originals album *Return From The Source* is out now on all streaming platforms.

### Press / EPK Bio (Long — 150 words)
> Robin Phillips is a singer, pianist, composer, arranger, bandleader, radio presenter and educator based in London and Cambridge. As founder of repmusic Ltd, he has spent decades at the top of the UK jazz and swing scene — leading the acclaimed Pinstripe Suit speakeasy residency for over ten years and hosting more than 100 hours of broadcast radio on *The Jazz Show With Robin Phillips*.
>
> His debut album of original compositions, *Return From The Source*, draws on a 2019 Harley Davidson pilgrimage through the Mississippi Delta and New Orleans — a journey captured in the award-winning documentary *Back To The Source*. Composed during the COVID lockdown, the album features an extraordinary cast including drummer Billy Kilson, trumpeter Leroy Jones, the Soul Sanctuary Gospel Choir, and a string quartet.
>
> For bookings and enquiries: repmusic.co.uk

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*Last updated: April 2026*